Against The Grain Media is the new offshoot from world-renowned record label Against The Grain Records.

The media arm takes the label's more than 10 years experience in music and marketing, and combines it with expertise in digital media technologies - the result is a company that offers a wide range of cutting edge media services for the music industry and beyond.

From iPhone applications to web and graphic design, through to help with online marketing, Against The Grain Media can help you reach new tech-savvy markets.




From simple sites like this through to more involved sites (like this), Against The Grain Media can help you with sites that look top-rung, are easy to maintain but won't cost you the earth.

Please contact us with your needs and ideas and we'd be happy to provide a quote and some feedback. Alternatively ask us about our standard rate card for web design work.


Specialists in new media technologies Against The Grain Media can help you reach an audience that is spending more and more time accessing their information and entertainment 'on the run'.

Whether you're after a fully fledged application to sell to iPhone users, or simply a mobile-ready web-site to get you better connected with your audience then Against The Grain can help. We are a registered iPhone developer with Apple Inc.'s iPhone Application Developer Program and specialists in the field of music industry based mobile solutions.

Our proprietry iSamplayer software is the perfect platform for record labels and recording artists looking to develop quick and affordable value-adds for releases. Bundled with your audio samples and reskinned however you like, the software is then sold to DJs and music enthusiasts to convert their iphone or ipod into a unique live sample-player for their DJ sets.


The Against The Grain Media team has the know-how to get your digital world running smoothly - whether you need some fresh ideas to get your name out there or just a little help to ensure a strong presence across the vast spread of social networking sites and forums.

We excel in online campaigns and have a solid working relationship with dozens of well-regarded bloggers and reviewers who can kick-start the hype on your next project.

As well as designing your new online campaigns Against The Grain Media can help with the day to day trudgery of maintaining your online portals. From updating your myspace to sifting through fan-mail, ask us about how we can save you time on the little things so you can get back to doing what it is you do best!


Graphic design - specialists in quick turn-around, small-scale jobs including animated web banners and HTML email assistance.

Multimedia - from promotional videos through to audio podcasting, a little multimedia goes a long way in connecting with your current fan-base as well as reaching a whole new audience.

Publicity - if you're a record label or manager looking for a media campaign with a focus on getting worldwide online hype or targeting the Australian press then talk to us. Against The Grain Media can help you at every stage of your campaign - from creating powerful press kits through to getting your foot in the door of hundreds of online and traditional media outlets. We also have an established network of music media in Australia and have successfully run national tours with front page press coverage and hot online reviews.

Against The Grain's event
guide iPhone applications
are perfect for any medium
to large size festival
looking to step ahead of the
pack, look sharp, reduce
their carbon footprint
and put all the essential
event information right in
the palm of their audience's
hands.

Read More
We recently developed a
DJ Tools iPhone app for
world class DJ Krafty Kuts.
The application lets users
fire pre-loaded audio
samples from their phone
during their DJ set or live
performance. It was built
using our iSamplayer software which can be quickly re-used to create similar iPhone applications for other artists and labels.
Read More
To find out how
Against The Grain
Media can help you
call us now on

+61 (0) 438 323 283


or email:
info@againstthegrainmedia.com.au

Event guide iPhone applications

Event Guide iPhone App Against The Grain Media presents an interactive, electronic, multi media event guide for the iPhone and iPod touch.

Branded with your artwork, this event guide will include artist pages with links to iTunes, an interactive map, areas for free music and exclusive interviews, admission info and a day planner to bookmark when your favourite artists are playing.

In the event of cancelled artists or missed flights, promoters can even amend set times, line ups and other important information up to the day of the event and can still function if the iPhone is unable to reach a signal.

Re-affirm your organisation as an industry leader by using new, innovative technology whilst staying in touch with a technology savvy audience. Move towards reducing your carbon-footprint by introducing an electronic program guide to replace printed media, and create potential new revenue income from sponsorship with advertising space. There is no doubt, you are looking at a new industry standard.

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DJ Tools iPhone applications

Krafty Kuts iPhone App We recently developed a DJ Tools iPhone app for world class DJ Krafty Kuts. Built using our iSamplayer base software the application allows users to fire pre-loaded audio samples from their phone during their DJ set or live performance.

The iSamplayer is the first professional quality software solution that brings the capabilities of audio hardware such as the MPC direct to the iPhone. It enables users to spice up their DJ sets or live performances with a few quick and effective sound-bytes without the worry of wiring up more audio hardware, another turntable or laptop - its all right there on their phone.

The iSamplayer is the perfect base for any artist or record label looking to step swiftly into the world of hand-held media. The application can be quickly reskinned to fit your needs and loaded with your own exclusive audio samples to create an entirely new iPhone application to value-add to a release, give fans something new, or to attract a new audience.

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